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BetUK.com Strikes Sponsorship Deal With QPR
LeoVegas-owned sportsbook, BetUK.com, will take over the reins as the club’s official betting partner and shirt sponsor for the remainder of the season.
After a group restructure, which sees Royal Panda exit the UK market, BetUK.com will take over the Championship partner opportunity, keeping the sponsorship within the LeoVegas Group.
As part of the agreement BetUK.com’s brand logo will be displayed on the front of the Hoops’ first-team shirts until the end of the season, replacing Royal Panda. BetUK.com’s brand logo will also be displayed at Kiyan Prince Foundation Stadium across the South Africa Road Stand, as well as throughout other areas of the stadium and training facility. Further promotional material exists as part of the sponsorship package.
So that fans can ensure their shirt is aligned with the players, Bet UK and QPR are supporting a shirt embellishment amnesty, whereby anyone with a current Royal Panda branded shirt can have the logo swapped out at no additional cost.
A BetUK.com spokesperson said: “We wanted to give all supporters the opportunity to match their shirts with the players’. It’s important for us that we create a strong link between BetUK.com, the club and the supporters. We are excited to immerse ourselves into the club’s culture and fan base.
QPR’s Commercial Director Euan Inglis said “Royal Panda have been a fantastic partner for the last two and a half seasons. Although Royal Panda will be replaced by BetUK.com until the end of this season, our relationship with the group will be maintained by BetUK.com coming on board.”
LeoVegas continues to develop and innovate safer gambling controls and are committed to providing the greatest and safest gaming experience. Responsible gaming is woven into the BetUK.com brand DNA. This passion compliments a suite of partners and charities that the LeoVegas Group works with.
BetUK.com is owned and operated by the LeoVegas Mobile Gaming Group. LeoVegas is the leading GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming and responsible gambling. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as multiple, local brands in the UK. The company’s shares are listed on Nasdaq Stockholm. For more about the LeoVegas group, visit www.leovegasgroup.com