BetUK.com Becomes The Official Betting Partner of Premiership Rugby
LeoVegas mobile gaming group, has signed a multi-year agreement for BetUK.com to become the Official Betting Partner of Premiership Rugby
LeoVegas seals a multi-year deal with Premiership Rugby from the start of the 2019/2020 season with BetUK.com becoming Official Betting Partner.
BetUK.com is already established in the UK market and they are confident that this partnership will build upon both trust and credibility within the sportsbook sector. With a live presence at Premiership Rugby matches coupled with a digital presence this will be a vehicle to increase brand awareness to a predominantly male audience.
This sponsorship wields transformative power that can promote brand recognition as part of one of the world’s fastest growing sports with an increasing global fan base , as well as an acting platform to stress the importance of raising awareness of safer gambling and the tools both organisations have to help. To portray this strengthened dedication to responsible gambling, both LeoVegas and Premiership Rugby have an affiliation with Epic Risk Management whose mission is to take the problems out of gambling by delivering high quality education and risk management consulting to organisations in the highest risk sectors. LeoVegas also have working relationships with MIND, The Gordon Moody Foundation, and YGAM - all of which provide specialised tools and support to help players in their gambling decisions. In addition to this, both organisations have a mutual interest and commitment to create education for the public and players, as well as sports professionals .
Mark Good, BetUK.com representative said: "We are delighted that BetUK.com will become the Official Betting Partner of Premiership Rugby, one of the leading professional sports competitions in the UK.
With Premiership Rugby and its growing fan base, BetUK.com intends to increase awareness about the online betting offer that it provides to its customers.
The partnership also provides BetUK.com with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can enhance their enjoyment of the event by using BetUK.com responsibly."
“We’re delighted to welcome BetUK.com as a partner of Premiership Rugby,” said Dominic Hayes, Commercial Director at Premiership Rugby, confirming the partnership will start at the beginning of the 2019-20 season.
“BetUK.com are a British brand with responsible gambling at the heart of their business providing a safe and controlled environment. This is the first league-wide partnership they have undertaken so we are pleased to be part of their future plans.”
The sponsorship includes Watch&Bet exclusivity, a 24/7 live streaming feed of Premiership Rugby, which will provide BetUK.com customers with dynamic opportunities around in-play betting.
BetUK.com will also activate the free-to-play Premiership Rugby Predictor integration, an app that allows rugby fans to set up mini leagues where they must predict the result of the game - win - lose - draw. BetUK.com will then provide odds, accumulators and other focused bets based on these predictions.
The BetUK.com brand will also enjoy digital presence across twelve club websites, matchday programme space and 10x LED minutes at every game as part of the campaign activation.
The Premiership Rugby season will be played over an 11-month period for the next four years under a new structure, which BetUK.com will be a part of. Twickenham will host the finals during the 2020 season and BetUK.com has the option to create experiential marketing initiatives at the venue.
BetUK.com and the LeoVegas Mobile Gaming Group are driven by the passion of providing the greatest gaming experience for its customers. With responsible gambling at the heart of the business, BetUK.com provides a safe and controlled environment for online gaming.